Make your mark for patients
We are looking for a Patient Insights & Engagement Lead to join our market research engine within our Insights to Impact, Go To Market team
About the role
The Patient Insights & Engagement Lead will drive and facilitate patient-centric insight and program performance generation and serve business partners across UCB’s therapeutic areas in close collaboration with the Head of Patient Insights & Engagement, Global and Regional Insights & Advanced Analytics. The joint team will be responsible for leading the market research and patient program performance measurement activities (DTC media + patient support program) to drive actionable insights for UCB.
Who’ll you’ll work with
This individual will work closely with their business partners to define business questions and select the appropriate methodologies and techniques to provide insights and campaign performance results. They will work closely with vendors ensuring the successful execution of the fieldwork and performance measurement activities. Upon completion, they will review the collected data, and make business-oriented recommendations to their business partners.
What you’ll do
- Plan and lead agreed market research (across business units and stakeholders, with a planned primary allocation); develop plans that help answer key hypotheses on priority business issues and opportunities and supports decision making.
- Demonstrate an in-depth understanding of the therapeutic area and the competitive landscape, to ensure the right business questions are being asked.
- Lead management of the agreed market research activities, spear-heading new and emerging research methodologies, as well as championing best practice in established methodologies
- Ensure strong communication with regional/local teams (legal, compliance, safety)
- Proactively keep up to date with industry changes, methodologies, tools and techniques and shares with wider team
- Gather understanding from non-traditional sources (e.g., social media listening) in addition to commissioning specific primary research
- Work closely together with the US regional Advanced Analytics team to support performance measurement activities and ensure the right use of existing data sources and support to answer business questions in the most effective way.
- Champion the patient ‘voice’ and serving as the patient subject matter expert, ensuring that they are at the heart of decision making for operational teams
- Ensure all planned market research is compliant and projects follow global SOP and are loaded into our global MR governance systems.
- Demonstrate flair for not just presenting findings but connecting & understanding to drive clear thinking and actions. This includes the ability to synthesize multiple data sources and make critical connections to get to the ‘WHY” behind the “What”.
- Turn observations into insights into action through using best practice approaches, frameworks, and tools. Ensure “impact” is consistently being monitored along all projects.
Interested? For this role we’re looking for the following education, experience and skills
- 7+ years of experience in marketing communications/strategy, market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG)
- Strong understanding of marketing strategy, brand management, media planning, primary market research methods and media program performance measurement
- Knowledge of pharmaceutical industry and/or DTC/media planning is highly preferred.
- You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights.
- You possess strong quantitative, qualitative and interpretation skills, and you are a structured problem solver.
- Seek for improvement: you will look for the best way for UCB to plan and execute insights demand (allocation of resources, impactful techniques, re-use of methods and results)
- You are a crisp communicator and can tailor your communication style to technical and non-technical audiences alike.
- Analytical thinking, strong with numbers and insightful interpretation
- You thrive by partnering with others to solve problems and are driven by creating an impact.
Expected Salary Range: $180,000-225,000 based on experience.
Please note: UCB’s offered salary will take into account individual candidate qualifications and/or candidate location and may fall outside the expected range
Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us?
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.